Are you looking for a way to make your brand stand out and make a lasting impact on your customers? Look no further than explainer videos. Animated explainer videos are an incredibly effective way to introduce people to your brand, showcase products or services, and engage audiences. There’s just something about them that’s more captivating, more interesting, and more memorable than other forms of marketing.
But if you want to create a powerful explainer video, you need to know two things: how they work and how to use them effectively. In this article, I’ll cover exactly how you can use animated explainer videos to boost your brand presence online. You’ll learn the importance of storytelling in explainer videos, what elements are necessary for an effective explainer video, and the best practices for creating one that will truly engage audiences. Let’s get started!
Explainer videos are a great way to introduce your brand to potential customers or explain concepts or products in a unique and engaging way. They are animated videos that tell a story and describe why your product/service/brand exists, with the ultimate goal of getting people to take action. Think of them as mini-movies, with characters, visuals, props, and music that come together to create a compelling narrative.
Explainer videos are funny and entertaining, yet informative and persuasive at the same time. By taking complex topics and breaking them down into more relatable stories, you can get your point across in an easy-to-understand way. Plus, since explainer videos are usually about two minutes long, they’re perfect for attention-deficit viewers who don’t have time to read long explanations or watch long-form videos.
Overall, explainer videos can be an effective tool to increase brand awareness while providing educational information in a fun format – all while captivating viewers’ attention!
Benefits of Using Explainer Videos for Business
Explainer videos are a great way to boost your online presence and engage with consumers. They offer your brand several advantages, such as:
- Increasing engagement and reach: Explainer videos can help to capture the attention of viewers and keep them interested in your brand or message. They also make it easier for you to reach a wider audience by allowing you to share them across multiple platforms, like social media or YouTube.
- Making complex topics simpler to understand: Explainer videos can take complex topics and break them down into short, easy-to-understand concepts that leave your viewers better informed. This is especially helpful when introducing a new product or service that requires more explanation than an advertisement can provide.
- Helping to differentiate your brand: Explainer videos allow you to stand out from other competing brands by creating something unique that viewers will remember when they need what you offer. Additionally, they create an emotional connection with the audience which helps them remember your brand afterward.
Using explainer videos for business can be an effective way to boost your online presence and differentiate yourself from the competition. Plus, they’re easy and fun to create!
How to Choose the Best Explainer Video Style for Your Brand
Explainer videos come in many styles, so how do you know which one to choose for your brand? Here are the four main types of explainer videos and their characteristics, so you can pick the best style for your needs:
Whiteboard Animation
Whiteboard animation is a great visual storytelling tool and is an incredibly popular style of explainer video. It combines visuals, hand-drawn illustrations, motion graphics, and a voiceover to bring your story alive. Whiteboard animation is perfect for brands that want to explain a concept in a simple and creative way.
Motion Graphics
Motion graphics can take many forms, from character-based animations to infographic-style videos. This type of video usually uses flat characters and abstract shapes with smooth transitions, making it perfect for brands that need to communicate complex ideas or data.
3D Animation
3D animation is perfect for businesses that want to give their videos a more professional look. This type of explainer video conveys messages in an engaging way that uses realistic visuals and high-end production values. 3D animation can also be used to create stunning product demos and presentations.
Screen Capture Videos
Screen capture videos are often used by tech companies to show off their products or services in action. This type of explainer video captures the user interface while walking viewers through the app or website step by step using voiceovers, captions, arrows and other visual elements.
No matter which style you choose, remember that effective explainer videos should be entertaining but also easy to comprehend. That way you can ensure your audience understands your message—and that’s how you will get maximum value out of these awesome videos!
Tips on Creating a Successful Explainer Video
Creating an effective explainer video that will boost your brand’s online presence is no easy feat. Here are some tips to help get you started:
Start With a Solid Script
A good script is the foundation of a successful explainer video. It allows you to state your message, establish your brand and connect with the viewer. When crafting your script, use simple language and try to stay away from jargon or industry-specific terms. Be sure to clearly express what problem you are solving and why it’s important for the viewer to act now.
Keep It Short and Sweet
Most viewers’ attention spans online are notoriously short, so try to keep your explainer video short and sweet—no more than two minutes in length, if possible. Every second counts when it comes to engaging with your audience, so make sure that every frame has been thought out carefully and conveys the desired message in an effective way.
Incorporate Graphics
Explainer videos should be visually appealing in order to engage viewers and keep their attention until the end. Incorporating graphics like animation can help provide context for complex topics, attract attention and provide visual reinforcement for statements you make throughout the video. It can also make mundane topics more interesting and help to differentiate yourself from competitors.
How to Use Explainer Videos for Maximum Impact
If you want to maximize the impact of explainer videos in your brand presence strategy, there are a few key points to consider:
Keep It Short
Explainer videos should be short and sweet — the ideal length for an explainer video is usually around 1-2 minutes. Any longer than that and you risk losing your viewers’ attention. Remember, people have a short attention span online so make sure to keep your videos as concise as possible.
Focus on Benefits over Features
People don’t want to hear about features — they want to know how your product or service will benefit them. Your explainer video should communicate the key benefits of what you’re offering in a compelling way. Keep it simple, but still make sure to highlight the pain points that your product can solve for potential customers.
Use Call-To-Actions
Don’t forget to include strong call-to-actions in your explainer video! Ask viewers to take action, whether it’s signing up for a free trial or downloading an informational PDF. These types of requests are easy ways to engage with potential customers and can lead them further down the sales funnel.
By keeping these points in mind as you create and share explainer videos, you can effectively boost your online presence and start generating more leads!
Measuring Success With Explainer Videos
Measuring success with explainer videos is actually quite simple. Once you have your explainer video up and running, there are a few key metrics you can track to assess the success of your efforts.
Reach
This is an easy one—how many people have seen your explainer video? This metric can help you gage the impact of your video in terms of viewership.
Engagement
This metric measures how effectively it has grabbed the attention of viewers and held it. If viewers are responding to calls-to-action, commenting, and sharing the video, that’s a great sign that they are engaging with your content.
Conversion Rate
This metric is important if you’re looking to generate leads or sales with your explainer video. Track conversions like signups, sales, webinar registrations, downloads etc., to measure how successful your explainer video was at encouraging customers to take action.
Refinement & Improvement
Whenever using explainer videos for marketing purposes, it’s important to measure what works and what doesn’t with A/B split testing campaigns. This allows you to test different elements of your explainer videos like messaging, soundtracks etc., and fine-tune them to maximize results based on the insights gathered from testing different variations against one another.
Conclusion
Animated explainer videos are a great way to boost your brand’s presence online. They’re informative, entertaining, and best of all, shareable. By creating videos that appeal to your target audience, you can reach more customers, build relationships with them, and increase engagement.
However, it’s important to remember that explainer videos are only one part of your overall digital presence. You also have to ensure that you are engaging on social media, producing relevant content, and optimizing your website for SEO in order to achieve true success.
Explainer videos are a powerful tool to drive brand awareness and loyalty. By creating engaging, informative videos, you can make a lasting impression on your customers and give your brand the online presence it deserves.
