Case study: Animated Brand Film for a Fintech startup

Propelld is a fintech startup that aims to make access to education finance easy for school and college education. The goal of this project was to communicate that while access to good education is a necessity for every child, parents don’t have to struggle alone to make ends meet.


We came up with a 2D animated brand film that showcases the modern hard working parent who wants the best for their child. We created a modern yet humble character style that represents the brand and the aspirational attributes of their target audience. We used a vibrant colour palette that works in harmony with the brand logo and created a crisp and engaging script.

Join us as we take you through the entire journey of producing this animated film.

Step 1: Scriptwriting

We began our process with a deep dive into understanding the value proposition of Propelld and how it impacts their audience. We worked closely with the client and came up with a crisp script that accurately conveyed their message and aligned with their brand identity.

Step 2: Storyboarding

Once the script was finalized and approved, we proceeded to create a storyboard that outlined the visual sequence of the video. This involved creating a visual representation of the script, including the characters, backgrounds, and any other visual elements that are needed to tell the story.

Step 3: Character Design, Coloring and Styling

We design multiple character styles and brainstormed along with the client to choose the one that represents the brand. We then went about deciding on a color scheme. The color scheme was chosen to match the branding and overall aesthetic of the client’s brand.

We finalized on the characters that were both visually appealing and appropriate for the project’s message.  With all these elements including the characters, background design and typography, we came up with a style frame that sets the visual tone for the video.

Step 4: Illustration Design

Once the style frame was approved, we created all the illustration frames for the video based on the storyboard. This includes scene by scene illustrations that will later go into production for animation and motion design. We then presented the final illustrations to the client for review and approval before we move into the next phase.

Step 5: Voiceover

Once the client approved the frames, we recorded a professional voiceover that creates a foundation of storytelling for the video. We worked closely with a professional voiceover artist to ensure that the tone and style of the voiceover matched the client’s requirements.

Step 6: Animation & Compositing

This is where the still frames are brought to life, and the characters and visual elements are animated. We used various techniques of animation and motion design to complete the animation for the film and moved on to compositing, where the audio and video elements are brought together to create a cohesive final product.

Step 7: Export and Revisions

We showcased the final output to the client and made all the necessary revisions to make sure we have an effective final output that is satisfactory for us and our client.


At My Right Artist, we take pride in our thorough and efficient process for creating animated explainer videos. By following these steps, we ensure that our clients are happy with the final product and that their message is communicated effectively. If you’re interested in working with us on an animated explainer video for your next project, contact us today!

My Right Artist
My Right Artist

Animation Explainer Video Company

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